Christian Louboutin is famous for expensive designer shoes with a red sole. Many celebrities enjoy wearing his shoes with short dresses to show off the red sole. Ashley decides to buy a pair of these shoes based on this trend. This is an example of which factor affecting consumer buying behavior?
a. Cultural
b. Personal
c. Psychological
d. Social

d. Social

Explanation:

Social factors that are outside influences prevalent in the society that dictates the choice of a consumer to purchase a commodity. It can involve someone, somewhere in the society, influencing the behavior of another. An example is when people’s behavior are influenced by social trends. Christian Louboutin famous expensive designer shoes that are common among celebrities for show off is what influences the choice of Ashley as a reference group. His behavior is influenced by an outside influence as he joins the trend.