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Business, 20.02.2020 22:42 alexscott

Motives are goal-oriented and drive us to fulfill a particular need. A consumer who determined that she needs a new pair of sneakers to help her reach her goal of being admired by others can pick amongst Keds, Adidas, Nike, Air Jordans, and numerous other choices, each of which promises to deliver positive benefits. This is an example of:

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