Business, 20.02.2020 22:33 samarkanduzbek

Which of the following modes of entry is suitable for service firms where the risk of losing control over the management skills or technological know-how is not much of a concern, and where the firms' valuable asset is their brand name?

a. Exporting
b. Franchising
c. Licensing
d. Turnkey projects
e. Cross-licensing

Answers: 3

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Which of the following modes of entry is suitable for service firms where the risk of losing control...

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