Suppose you want a snack after taking this exam—a Pan Pizza from Dominos, which is located across the street from your College of Business classroom. Unfortunately, you forgot your wallet in the haste of getting to class on time to take the test. Therefore, you have no means to pay for the pizza. Which of the following reasons explain why marketing fails to occur here between you and Dominos?
a. There are not two or more parties with unsatisfied needs.
b. The ability to satisfy a need is missing.
c. A desire to satisfy a need is missing.
d. No assessments of consumer wants and needs have been made.
e. There is no way for the parties involved to communicate.
f. The ability to satisfy a need is missing.