Postpurchase cognitive dissonance is especially likely for products that are

E. Expensive, infrequently purchased, or associated with high levels of risk.

Explanation:

Postpurchase cognitive dissonance is the phenomenon which consumer face after buying a certain product. It is the discomfit and dissatisfaction which consumers feel and come across after using a product. This dissatisfaction could be due to many factors and reasons. For example, when you buy a laptop, then after one week you came to know that the same laptop has been offered on a discount in another retail store, then you definitely will dissatisfaction. or if one of your friend told you about another good option is laptop category, then you will feel postpurchase cognitive dissonance. Postpurchase cognitive dissonance is especially higher for the products that are expensive, infrequently purchased, or associated with high levels of risk. If you buy a bad flavor of chips then it will not bother you much as compared to the buying of a bad car or laptop because that purchase certainly has involved much more money than the packet of chips.

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