You pay $15 for a movie ticket. Halfway through the movie, you believe that the movie is awful and will only get worse in the second half of the film. In order to get your money's worth, you decide to stay for the remainder of the movie. a. True or b. False: This is not an example of the fixed-cost fallacy.

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.