Business, 19.02.2020 06:01 officialrogerfp3gf2s
1. What are the central themes being expressed by consumers? 2. Organize the various themes/ideas based on similarity; in other words, what themes go together? 3. What themes stand alone? 4. Are there other "higher level" constructs reflected by the themes your team has identified? 5. Is there any structure to the themes you have identified? 6. That is, does one theme result from another? 7. Are any themes causes of another theme, or consequences of the same? 8. What are people not saying? 9. What can you infer about the functional, psychological, or high-level emotional benefits desired by consumers in this category? 10. Develop a brand positioning statement that takes into account people’s interpretations and experiences of gasoline. What is the brand mantra for the Irving brand? 11. What advice/recommendations can your team offer Irving Oil based on your analysis of the qualitative data?
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