A commercial for a floor cleaner shows a young mother cleaning her kitchen floor after feeding her toddler. The commercial is considered to be effective because it utilizes high source similarity. This is an example of a commercial.

This commercial is a slice of life

Explanation:

Slice of life can be defined as the representation of everyday life in the world of art and entertainment. In the case of the commercial, projecting a mother to clean the floor after feeding her baby is something that many young mothers can identify with. Cleaning the house and feeding a baby is something that many mothers do daily as part of their daily living routine, combining this with the use of this floor cleaner can make them feel identified with this aspect of their life and decide to buy the cleaner.

Many times this type of purchase is made due to what the product represents itself. While it is true that it can be a good floor cleaner (or perhaps the best) the young mother who is going to acquire it thinks about that young mother of the commercial and how she managed her life. A floor cleaner is a form of connection.