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Business, 18.02.2020 18:02 sullydai6510

Ultra-Long deodorant's tagline says "Timely strength for the match of life." Ads for the product feature a baseball star saying, "You need extra muscle when your day goes into extra time," appear regularly on television and in print media. At the same time, Ultra-Long runs a sweepstakes contest for its customers. To enter the contest, customers have to fill out a $1-off coupon. Through the use of IMC, Ultra-Long is hoping to primarily create for its new product.

Select one:
a. brand evangelism
b. brand dilution
c. brand language
d. brand identity
e. brand repositioning

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