The level of industry demand: a. has little effect on competition in the industry. b. is one of the determinants of the intensity of rivalry in the industry. c. increases when customers exit a marketplace. d. does not impact the market share that established companies hold. e. decreases the rivalry among established companies, when in decline.

b. is one of the determinants of the intensity of rivalry in the industry.

Explanation: intensity of rivalry occurs between competitors in an industry and it is the extent to which firms in the industry impact one another to either maximize their profit potential or limit it. Competing firms in most industries are mutually dependent in such a way that any move by any one firm is noticeable by another. As such, rivals harness various strategies based on price, product, advertising etc. to boost their profit while limiting profitability of others. These strategies often increase the cost of operation leading lower supply or reduce the price of

products leading to greater demand. Consequently, the intensity of rivalry among firms in an industry is an integral part of determining the condition a firm is in for doing business.

answer; decentralized;