Business, 15.02.2020 01:23 kskfbfjfk

Stan is a marketing intern who has been asked to conduct a consumer behavior research for a fashion designer. The designer wants him to focus on a few selected customers who only buy customized products from the designer. Stan goes about his research by interacting with each customer to know more about their psychological makeup. In this instance, which of the following perspectives is Stan embracing?
A. Utilitarian perspective
B. Self-congruency perspective
C. Nomothetic perspective
D. Idiographic perspective
E. Universal perspective

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