A set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas is known as Multiple Choice 1. a SWOT analysis. 2. the STP process.3. the marketing mix.4. market segmentation.5. marketing research.

5. Marketing Research.

Explanation:

Market research offers useful information to help overcome certain marketing problems that sometimes a company would most probably face— an essential component of the business planning process.

In reality, it is impossible to construct techniques including market segmentation (classifying particular groups within the same sector) and product differentiation (creating an identity for a product or service that separates it from competitors) without marketing research.