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Business, 14.02.2020 17:24 hailscooper7363

Which definition is closest to the definition of market research provided in the text and accompanying lecture slides?

(A) A combination of primary and secondary techniques used by entrepreneurs to evaluate the potential of a business opportunity
(B) The systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company
(C) Systematically testing the merit of a business opportunity through market validation techniques such as surveys, long interviews, observation, and focus groups
(D) All of the above

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