Business, 14.02.2020 05:57 LizaB15

TuckIn, a restaurant chain, has hired a market research company to help it better understand its customers and their preferences. The restaurant chain has several competitors and has experienced a decline in sales in the past few years. The survey researchers pretended to be customers and observed the interactions of the customers with each other and with the employees of the restaurant. The researchers noted that several customers returned orders because they did not like the food. In this scenario, which of the following is most likely to be true of the research company's approach to consumer research?
A. The research does not provide useful information to the restaurant.
B. The results are objective.
C. The results are researcher dependent.
D. It is not an acceptable approach for understanding consumer behavior.

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