Elvin, a manager at Humble Bee Cereals, is faced with the problem of declining sales. After a thorough examination of the situation, he comes up with two courses of action to boost the sales of the cereals: improve the packaging or offer price discounts. He is aware that each has its advantages and disadvantages. Identify the step of decision making in which Elvin is involved?

Identify the alternatives.

Explanation:

Elvin is taking the third decision making step which is to identify alternatives. The first alternative in this case is improving the packaging of his products, while the second is offering price discounts.

Decision making involves all the steps required in knowing that a decision ought to be taken, getting the needed information that would inform that decision, and also analyzing alternate steps that could be taken .

Identifying the alternatives involves finding out the various solutions at ones disposal. Elvin identified two alternatives in this instance.

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