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Business, 13.02.2020 22:45 Jaaaack

Land's End allows customers buying shirts to choose from a variety of fabrics, types of collar and sleeve, based on the customer's specific measurements, capitalizing on new technologies to mass customize its products and services. This is an example of:

a. mass marketing
b. niche marketing
c. concentrated marketing
d. micromarketing
e. segment marketing

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Answers: 3

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