• What financial metrics will you show? • What non-financial metrics will you show? • What evidence do you need to gather and present?

Financial metrics reveal characteristics of economic data sets that might not be apparent from a single view of the numbers. Financial metrics deals with the economic data and each metrics has a unique message about a body of economic data. Examples of financial metrics include: profitability, account receivable aging and days sales outstanding (which tells how many days, on average , it takes to receive payment from the invoice date)

Non-financial metrics can serve as leading indicators of future financial performance and can provide insight as to organisation's impact on stake holders and society. Non-financial metrics can be used to understand why certain financial results occurred, and what needs to be changed in order to improve. Examples of non-financial metrics include: company reputation, competitiveness, innovation and customer influence and value.

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