The potential benefit that is given up when one alternative is selected over another is called a sunk cost. true false

false                            

Explanation:

The given statement depicts opportunity cost and not sunk cost. A gain, income, or interest of something which has to be given up in order to obtain or accomplish anything else. Because each resource can be put to different uses, each action, option, or decision has an added cost of opportunity.

On the other hand, Sunk cost refers to the cost already accumulated and also not recoverable. Sunk costs is often compared with potential costs, which could be reduced in the future if measures are taken.

c.

clarify customers’ doubts only when asked.