When developing a social media campaign, what is unique about the copy and images to be used that is more critical with social media that other forms of IMC?

Answer and explanation:

Integrated Marketing Communications or IMC is a tool that companies used to link all their marketing means so it does not matter through what media customers reach a company, the information they will be receiving is the same.  

While developing an IMC using only social media images implemented in the advertising must be constantly updated. Social media is the easiest and fastest way consumers can reach an entity. Then, the entity must keep consumers updated information that could be of interest.

answer; customers within the organization