Ken pushed very hard to go with the bubble project rather than the wave project. There have been several cost overruns, the project is tow weeks beyond its finish date, and the technology just isn't working out as planned. Ken increases the funding for the 3rd time and hires 3 new designers to help revamp the look of the product. Ken is engaging in .A. projection bias
B. selective perception
C. a fundamental attribution error
D. escalation of commitment
E. goal-directed behavior

(D) Escalation of commitment

Explanation:

 The escalation of the commitment is one of the type of behavior pattern of the human in which the people facing the various types of negative result from their actions or the decision about the investing various types of resources.

It is basically occur in our everyday life in the business and it is one of the disadvantage factor for an organization as it providing the poor satisfaction.

According to the given question, the ken is basically engaging in the escalation of the commitment as ken is facing various types of problems in the bubble project as compared to the wave project and it increase the overall funding of the product for 3rd time.  

 Therefore, Option (D) is correct answer.    

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