Business, 11.02.2020 17:21 hdolly81

A major consideration in questionnaire design is whether the questions used accurately reflect the beliefs and attitudes of respondents. The wrong wording or inappropriate context for the question may cause it to be interpreted much differently than was intended. If the question is misinterpreted, any information that it produces becomes worthless as a measure of the real construct of interest. This illustrates the need to pay close attention to when designing questions.

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