What occurs when a business sells directly to the customer online and cuts out the middle man? Question 3 options: a) disintermediation b) redundancy c) interdependence d) mediation

a. Disintermediation

Explanation:  

Disintermediation -

It refers to the method of removing the middleman or any intermediaries , from the route of any transaction process , is referred to as disintermediation .

The intermediaries are like the any agents , brokers , wholesaler or the distributors .

This method is used , in order to reduces the total cost of the transaction , as the middlemen won't be getting any of his or her shares .

The method is used to created transparency in the market , as it will directly reflect the cost of any goods or services from manufacturer to the buyer .

Hence , from the given information of the question ,

The correct option is a. Disintermediation .

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answerproduct line length; product mix width;