Which of the following firms will have the most effective worldwide new product programs?
a. Firms that have implemented total quality management
b. Firms that use quality circles
c. Firms that follow a global innovation culture
d. Firms that are leaders in their respective industries

Which of the following is the least effective way to reach a potential sales prospect? referral cold call direct mail personal visit

Robert black, regional manager for ford in texas and oklahoma, faced a dilemma. the ford f-150 pickup truck was the best-selling pickup ever, yet ford's headquarters in detroit had decided to introduce a completely redesigned f-150. how could mr. black sell both trucks at the same time? he still had "old" f-150s in stock. in his advertising, mr. black referred to the new f-150s as follows: "not a better f-150. just the only truck good enough to be the next f-150." this statement represents ford's of the new f-150.

In microeconomics, the point at which supply and demand meet is called the blank price