Correctly complete the following sentence. concurrent engineering is

a. a sequential attempt among functional disciplines to design new products.
b. a cross-functional approach to introduce new products to market.
c. an approach to new product introduction that requires participation of one single functional discipline at a time, thereby reducing new product development costs.
d. an approach to new product development that has resulted in a large number of prototype build and testing iterations.

B. a cross-functional approach to introduce new products to market.

Explanation:

Concurrent engineering  -

It is a long term business strategy .

In this method the products designed and developed in different steps , is referred to as concurrent engineering .

The method is used to reduce the development time of the product and the marketing time of the product , which in turn increases an improves the productivity as well as decreases the cost .

Hence , the correct option is B.

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