An approach that recognizes that, with every interaction, customers learn something about a company that will affect their desire to do business there in the future is known as:
a. transactional relationship.
b. customer experience management.
c. cognitive dissonance.
d. perceptual categorization.

Customer experience management.

Explanation:

Customer experience management is the ways in which a company provides it's consumers the best customised experience during their period of patronizing the business: the customer experience management makes the best use of physical and digital contact with consumers to give them a wonderful experience and maintain customer patronage.

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