To have all interactions with a customer recorded in one place and readily accessible to employees on a need-to-know basis when serving customers in marketing, sales, and support activities is

Customer Relationship Management (CRM)

Explanation:

The core of every CRM system is the gathering and securing of customer information. It all starts there in a complete customer database, later that information is analyzed, shared and updated.

CRM is extremely useful for retaining current customers (increasing customer loyalty) and gaining new ones.

Customer relationship management (CRM)

Explanation:

Customer relationship management (CRM) is a technology/ tool for managing a company’s relationships and interactions with customers and potential customers. This tool is meant to Improve business relationships and help stay connected to customers.

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