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Business, 27.01.2020 21:31 lnr919

Feel good inc. is a multinational sports goods manufacturer that uses a different strategy in each of its subsidiaries and operations. moreover, all decision making is decentralized, which leaves the company open for the threat of opportunistic behavior. since expatriate managers do not rely on headquarters expertise, there is also a great imbalance in transference of information and specialized knowledge. in the context of the four intemational strategies proposed by bartlett and goshal, feel good inc. uses the

a. global strategy
b. multidomestic strategy
c. universal strategy
d. international strategy

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