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While personal selling can be an important way to communicate with customers, the problem with the sales orientation toward marketing is that
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Bond j has a coupon rate of 6 percent and bond k has a coupon rate of 12 percent. both bonds have 14 years to maturity, make semiannual payments, and have a ytm of 9 percent. a. if interest rates suddenly rise by 2 percent, what is the percentage price change of these bonds?
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While personal selling can be an important way to communicate with customers, the problem with the s...
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