Aprocess of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products. a) perceptual mapping b) marketing targeting c) strategic planning d) market positioning e) market segmentation

D. Market positioning

Explanation:

Market positioning -

It refers to the ability to effect the perception of the consumer for any goods , services or brand with respect to its competitors , is referred to as market positioning.

The main focus of the market positioning is to bring forward the image of a specific goods and services , so that the consumers retain it in that particular form .

Hence from the given information of the question,

The correct term is market positioning.

answer(d) encourage cooperation by improving the chances of mutually agreeable transactions;