Health clubs often use a low introductory offer price to get people to join their club. these low prices represent a pricing strategy.

Sales orientation

Explanation:

Sales orientation is the kind of the business approach where the profits are made through focusing on the persuasion of the people in order to buy the products rather understanding the needs of the customers.

The main focus is on advertising and making better the abilities of the sales force.

Therefore, the health clubs attempts or usually use the low introductory offer price in order to get more members and sacrifice the profits in the short term in order to have greater sales, which is a strategy of sales orientation.

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