Your friends own a lawn care business. they own their own equipment and trailers to transport it. eventually they buy out another local lawn care company and double their customers. this is an example of
1. ending an oligopoly2. creating an oligopoly3. vertical consolidation4. horizontal consolidation

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.