Digital marketing isn't just about selling your products internationally. it can be used to great effect for local businesses. what do we mean by 'local businesses'?

a. a business that operates from a specific geographic location
b. a business that is within a 5km radius from the customer
c. a business that has existed within a community for more than 5 years
d. a business that only provides a service based product

Take it all away has a cost of equity of 10.63 percent, a pretax cost of debt of 5.33 percent, and a tax rate of 35 percent. the company's capital structure consists of 71 percent debt on a book value basis, but debt is 31 percent of the company's value on a market value basis. what is the company's wacc?

Highland company produces a lightweight backpack that is popular with college students. standard variable costs relating to a single backpack are given below

Examine the following book-value balance sheet for university products inc. the preferred stock currently sells for $30 per share and pays a dividend of $3 a share. the common stock sells for $16 per share and has a beta of 0.9. there are 2 million common shares outstanding. the market risk premium is 9%, the risk-free rate is 5%, and the firm’s tax rate is 40%. book-value balance sheet (figures in $ millions) assets liabilities and net worth cash and short-term securities $ 2.0 bonds, coupon = 6%, paid annually (maturity = 10 years, current yield to maturity = 8%) $ 5.0 accounts receivable 3.0 preferred stock (par value $15 per share) 3.0 inventories 7.0 common stock (par value $0.20) 0.4 plant and equipment 21.0 additional paid-in stockholders’ equity 13.6 retained earnings 11.0 total $ 33.0 total $ 33.0 a. what is the market debt-to-value ratio of the firm? (do not round intermediate calculations. enter your answer as a percent rounded to 2 decimal places.) b. what is university’s wacc? (do not round intermediate calculations. enter your answer as a percent rounded to 2 decimal places.)