What are red bull’s greatest strengths as more companies (like coca-cola, pepsi, and monster) enter the energy drink category and gain market share? what are the risks to their brand equity of competing against such powerhouses?

Greatest strengths of Red Bull is their strong global presence and brand image through its unique branding strategy targeting young people. Their branding strategy makes youngsters distinguish Red Bull from other products.  

Risk to Red Bull will be smaller product line as compare to competitors like Coke, Pepsi and Monster.

it established new limitations on use and disclosure for marketing purposes, prohibited selling medical information, expanded individuals’ rights to accessing their own information, and to obtain restrictions from certain disclosures of protected heath information to health plans.