Because it reflects the value the product delivers to consumers as well as the value it captures for the firm, is one of the most important strategic decisions a firm faces.

price    

Explanation:

Pricing decisions refer to the decisions that companies make when fixing prices for their brand's commodities. Pricing is counted as part of a firm's marketing strategy as it impacts their connection with consumers: if prices are reasonable and sustainable, clients come back, enhancing business profit margins.

Simple pricing includes billing for closely related commodities which competing companies charge for. The stores and distributors selling goods frequently use this approach.

Complex pricing is focused upon a good or service's uniqueness and what consumers are ready to pay for all of it. This kind of price is decided by consumer bargaining and is popular for custom jewelry, paintings, and advisory services.

answer; /// the above statement is (true); good luck

answer; communication channel;