Match each of the following stockholders' equity concepts to the most appropriate term (a - h)a. authorized sharesb. issued sharesc. outstanding sharesd. par valuee. common stockf. preferred stockg. paid-in capital in excess of par1. the account used to record the difference when issue price exceeds par value of stock2. the dollar amount assigned to each share of stock3. the number of shares currently held by stockholders4. a class of stock having first rights to dividends of a corporation5. the maximum number of shares a company can issue to shareholders6. the number of shares sold to stockholders7. a class of stock that provides no preference rights to shareholders

Total marketing effort is a term used to describe the critical decision factors that affect demand: price, advertising, distribution, and product quality. define the variable x to represent total marketing effort. a typical model that is used to predict demand as a function of total marketing effort is based on the power function: d = axb suppose that a is a positive number. different model forms result from varying the constant b. sketch the graphs of this model for b = 0, b = 1, 0< b< 1, b< 0, and b> 1. (we encourage you to use excel to do this.) what does each model tell you about the relationship between demand and marketing effort? what assumptions are implied? are they reasonable? how would you go about selecting the appropriate model?