In advertising contexts, entails purposefully exaggerating benefits, attributes, qualities, and so forth associated with branded products, but doing so in ways that consumers realize is exaggerated.

Puffery.

Explanation:

Puffery in advertising occurs, when a marketer over exaggerates the qualities that his product possesses, and the consumer can easily notice that the marketer is simply exaggerating. An example of puffery is when a phone seller tells a buyer, that his phones has the ability to last forever.

dez nutz lol

explanation:

someone i feel is a leader in my life id have to say would be my mother because she has give me great advice in life and got me out of tough situations. some characteristics she has are creativity, honesty, commitment, respect for others, and communication. one example of a situation when she demonstrated leadership was when i was working late on homework and i started to get stressed and got upset, she asked me if i needed some , and she me with my work. she demonstrated communication and commitment.

i don't know if this is exactly what your looking for but i hope this !