The key for a company to achieve competitive advantage is either to provide superior value to customers or to deliver value more:

Effectively

Explanation:

In achieving competitive advantage in any market, key decisions are meant to be taken. These decisions could be to either provide superior value to customers either through product size increase or cheaper prices to customers or by delivering existing value more effectively.

In delivering value more effectively, distribution could be key here as a better and more efficient distribution network will ensure delivering value to consumers.

I hope this helps.

d, conspicuous consumption is when you try to increase your wealth or social status (and in the case he's trying to create the perception of wealth considering he can't really afford it)

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