Mike was a foreman at hi-way construction and discovered his company was deliberately using faulty materials for a project. although mike was worried about his family’s financial security if he lost his job, he went to authorities and informed them of the potentially dangerous construction. mike’s action is called

a. ethical compliance
b. good intentions
c. whistle-blowing
d. ethical allegations

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.