Selecting which segments of a population of customers to serve is called

a. positioning
b. managing the marketing effort
c. market segmentation
d. target marketing
e. customization

The correct answer is letter "D": target marketing.

Explanation:

Target marketing implies firms dedicating their efforts to reaching customers who are potentially looking for the goods or services they provide. It makes sense companies direct their operations to people to whom they might satisfy their needs through their products because it is the initial objective a company has when starting a business.

the assumption the narrator makes in this excerpt is that the messages he heards were going to hurt the narrator's mom; the narrator just springs in to action. the narrator doesn't specify in this excerpt why he believes that the messages present a problem that requires protection.