An organization is ready to launch a new product. when working through its pricing strategy, the organization should set the price of the product
(1 point)
• at less than the price of the competition.
• higher than the price of the competition.
• at the price consumers are willing to pay.
• at the price that will allow retailers to offer a discount.

Pam is a low-risk careful driver and fran is a high-risk aggressive driver. to reveal their driver types, an auto-insurance company a. refuses to insure high-risk drivers b. charges a higher premium to owners of newer cars than to owners of older cars c. offers policies that enable drivers to reveal their private information d. uses a pooling equilibrium e. requires drivers to categorize themselves as high-risk or low-risk on the application form