Pr professionals attempt to persuade important that information about their client is sufficiently newsworthy to be published or broadcast.

Gatekeeper

Explanation:

The principle of gatekeeping is the idea that the flow of information is governed by individuals; these individuals are known as gatekeepers. The principle of gatekeeping first emerged in the 1940s and mainstream media gatekeepers.

Gatekeepers are the people that decide what stories will be reported, particularly in news media organizations, a very powerful responsibility.

When someone perceives the ideas that suggest news and media tell people what to think in conjunction with the theory of gatekeeping, one might draw the conclusion that gatekeepers can control what people think to some extent.

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