Gloria's kayak tours initially identified active retirees living in the retirement community nearby as one of its target markets. gloria then tailored her service and marketing message to the interests and schedules of that audience. gloria initially used segmentation and then used segmentation. a. geodemographic; lifestyleb. micromarketing; loyaltyc. geographic; loyaltyd. lifestyle; macromarketinge. behavioral; geodemographic

answer; it can vividly demonstrate product attributes and persuasively explain their corresponding consumer benefits;

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.