Gerry is assessing global entry strategies for his gourmet sandwich business. he does not want to take a lot of risk and he is willing to limit his control of international stores. gerry will most likely use a(n) strategy.

select one:
a. direct investment
b. franchising
c. exporting
d. joint venture
e. strategic alliance

The correct answer is b. Franchising.

Explanation:

Exporting is the lowest-risk strategy; however, for a food service business, as the product shelf life is ver less, it probably makes more sense to use franchising, another relatively low-risk global expansion strategy.

Franchising is a contractual arrangement between two companies, allowing one to use a brand and concept developed by the other. In other words franchise is a type of license that a party (franchisee) acquires to allow them to have access to a business's (franchisor) proprietary knowledge, processes, and trademarks in order to allow the party to sell a product or provide a service under the business's name against payment of specified amount.