the definition of marketing implies that should receive benefits from exchange relationships.

The correct answer is both customers and businesses.

Explanation:

The definition of marketing implies that both customers and businesses should receive benefits from exchange relationships.

Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit."

Marketing measures unfulfilled needs and desires. In short it includes five Ps that is product, price, place, packaging and people. All businesses carries these activities to make profit and satisfy customer to ensure future profits.

one of the disadvantages of getting a government sponsored mortgage is they put a limit on the purchase price of the house. because the government is in charge of the mortage loan and terms, they are able to control how much money they are allowing someone to take out for the loan. not only are they incontrol, it's a lengthy process for a government sponsored mortgage.