Assume that you have been hired as the marketing manager for andrew's bicycle world, which has three stores in your state. andrew's has been in business for almost 20 years but has seen the sales of its new bike models decline at each of its stores over the past couple of years. andrew's is concerned about this trend and has asked you to conduct marketing research in order to determine what is happening and what actions should be taken.
the marketing research process is a well-defined set of steps that, if followed, should yield invaluable information concerning a firm's market. marketing researchers use a variety of techniques and gather data from an assortment of sources to provide the goods and services truly desired by people. regardless of the technique employed, firms follow five basic steps when they engage in the marketing research process.
for each action below, give which part of the market research process it represents:

1. report your findings to andrew and the other executives of the company
2. evaluate the data to see why the new bicycle models are not selling at andrew’s
3. gather information from bicycle owners in the community
4. decide that the firm should use descriptive and exploratory research
5. set research objectives for andrew’s bicycle world
6. determine the research design
7. reject your original theory as to why sales are down
8. place an order for a different line of bicycles that are popular with many in your community
9. determine why the new models at andrew’s are not selling as well as expected
10. use both primary and secondary data in the research process