the kia soul automobile is currently positioned as a vehicle for young adults. kia’s message to the target market is that it is exciting, youthful, and trendy. however, max and his friends who are 20-somethings, just like the music and the hamster spokes characters. they don’t care about the car itself. the message that kia originally encoded and the meaning max and his friends ultimately decoded . probably contain circular feedback. b. may be different because of noise. c. are usually exactly the same. d. rarely are similar because of feedback. e. are collectively termed the communications channel.

Assume that a local bank sells two services, checking accounts and atm card services. the bank’s only two customers are mr. donethat and ms. beenthere. mr. donethat is willing to pay $8 a month for the bank to service his checking account and $2 a month for unlimited use of his atm card. ms. beenthere is willing to pay only $5 for a checking account, but is willing to pay $9 for unlimited use of her atm card. assume that the bank can provide each of these services at zero marginal cost.refer to scenario 17-5. if the bank is unable to use tying, what is the profit-maximizing price to charge for a checking account