Aresearch group involved with advertising is conducting a study to investigate whether shoppers are more likely to engage in impulse buying at the checkout than at any other place in the store. for the results of the study to be generalizable, the researchers should . use a representative sampleb. use a small convenient samplec. depend on self-reported surveyd. create a double-blind proceduree. conduct an experiment

For the results of the study to be generalizable, the researchers should conduct an experiment .

Option E

Explanation:

A researcher is somebody who studies something, that is, a structured and structured investigation. Scientists are frequently described as scientists.

In conducting an experiment, the researcher will obey all the empirical measures of the process, from the feasibility of the theory to the use of controls and statistical testing.

Although all researchers use rationale, operationalization, and the scientific system steps, this isn't always an aware process.

Training and experience suggest that many scientists use an instinctive method, the' streamlined' scientific method, to perform an experiment. Using the basic steps, accurate findings are generally achieved, but where tests are difficult and costly, the strict scientific guidelines should always be followed.

The execution of an experiment has several stages, in which the experiment's conditions and form are made clear.

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