Zara inc., a well-known cosmetics manufacturer, introduced its anti-wrinkle cream in the asian market after its sales in the european market leveled out due to stiff competition from rival products. this is an attempt to extend product lifecycle by: a. increasing the frequency of use. b. increasing the number of users. c. finding new uses. d. changing product quality.

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.