R-p packaging manufactured cellophane wrapping material that was used by kern’s bakery in packaging its product. kern’s decided to change its system for packaging cookies from a tied bread bag to a tray covered with printed cellophane wrapping. r-p took measurements to determine the appropriate size for the cellophane wrapping and designed the artwork to be printed on the wrapping. after agreeing that the artwork was satisfactory, kern placed a verbal order for the cellophane at a total cost of $13,000. when the printed wrapping material was received, kern complained that it was too short for the trays and that the art work was not centered. the material, however, conformed exactly to the order placed by kern. kern returned the material to r-p by overnight express. r-p sued kern. kern claimed that because there was no written contract, the suit was barred by the statute of frauds. what result? [flowers baking co. v. r-p packaging, inc., 329 s. e.2d 462 (va.)]

What is credit and debit in accounting

Match the various steps in the creative process undertaken by the ad agency for developing the campaign for wpu, to the steps in young's model of the creative process.creative process in developing wpu's campaignyoung's modelafter intensive analysis of the data and several rounds of brainstorming, the agency executives decided to take a break from this project (the wpu campaign), and instead work on a different client's project before tackling the wpu project again.using a combination of animatics and storyboards, the ad agency conducted research with a representative sample of sixty target consumers to pretest the campaign theme and the creative execution.during a brainstorming session in the creative department, a copywriter's suggestion for a slogan for wpu was recognized as an excellent central idea that could drive the campaign for wpu.the account planning, account management and creative departments at the ad agency had a series of meetings and brainstorming sessions to discuss the creative brief and the results of all the primary and secondary research done with the target consumers.the account planning and the account management groups at the ad agency conducted primary research with a representative sample of the target segment and also studied secondary research data to gain insights required for the campaign development process.

The textbook defines ethics as “the principles of conduct governing an individual or a group,” and specifically as the standards one uses to decide what their conduct should be. to what extent do you believe that what happened at bp (british petrolium) is as much a breakdown in the company’s ethical systems as it is in its safety systems, and how would you defend your conclusion?