Business, 24.12.2019 04:31 mckenziealexander

Ophelia wants to buy a new hairdryer. she considers four models and assigns them belief ratings from 1 = very poor to 10 = very good and importance ratings from 1 = least important to 10 = most important. she sets a mental cutoff of
5 as a selection criterion for the model.
which of the following models is ophelia most likely to select if she employs the elimination-by-aspects rule to make the decision?

attribute importance model a model b model c model d
belief ratings
low price 8 7 4 3 6
power efficiency 6 4 6 7 8
styling 9 8 7 6 7

a. model a
b. model b
c. model c
d. model d

Answers: 1

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Ophelia wants to buy a new hairdryer. she considers four models and assigns them belief ratings from...

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